Leasys' strategic digitalisation plan has continued with the release of the new e-commerce platform in the UK.
The launch of e-Store also represents a step forward in the company's sustainability goals as the new marketplace promotes the online rental of low emission vehicles. Making mobility easier than ever, Leasys e-Store is secure, user-friendly, and accessible 24/7, thanks to a fully digital customer journey. Leasys e-Store seeks to simplify the leasing journey and further improve their customer experience.
The new Leasys e-Store offers customers the opportunity to access a wide range of mobility solutions, regardless of the physical or digital access channel chosen. Thanks to the integrated identity and credit check, customers can now complete their entire vehicle configuration and ordering process in just a few steps, quickly and securely, from anywhere, at any time. Customers can also enjoy the convenience of having their new leased vehicle delivered direct to their doorstep.
Accessible from the Leasys website Leasys e-Store provides a range of vehicles, including electric, low-emission, and internal combustion engine (ICE) vehicles. All vehicles displayed on the platform are available from stock, enabling quick delivery to customers.
The e-Store launch campaign utilised digital and social channels aimed at individuals, entrepreneurs and small businesses built around the concept of the home being the new retail store and the web the new dealership. Utilising awareness, consideration and traffic phases the launch campaign communication utilised four languages and spanned numerous European countries.
